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About the Programme 關於課程
Online teaching with high degree of flexibility where students can decide their own pace of study. Strong academic support including free online supplementary learning and online tutorials.
網上教學具有⾼度的靈活性,學⽣可以⾃⾏決定學習進度。全⾯的學術⽀援,包括免費的在線學習材料和線上指導。
Study Mode 學習形式
Online Study (Distance Learning)
網上學習 (遙距模式)
Assessment 評估準則
Performance of students are monitored and assessed on a continuous basis through assignments.
通過作業對學⽣的表現進⾏連續性的觀察和評估。
Entry Requirements and Admissions 入學要求
Phase 1: For students who have recently been in education, the entry profile is include one of the following:
第⼀階段: 學⽣需達到以下基本標準:
a. Your existing educational qualifications and work experience will be directly taken into account, allowing for module exemptions whenever possible.
b. Other qualifications need to be assessed for admission
a. 你現時的學歷及⼯作經驗會被直接考慮在內,並有可能得到部份學科豁免
b. 其他學歷需要進⾏評估
Medium of Instruction 授課語⾔
All modules will be taught in English.
此課程作業需要以英⽂完成。
課程大綱
Unit 1: Business and Business Environment 商業與營商環境
Unit 2: Marketing Essentials 市場學概論
Unit 3: Human Resource Management 人力資源管理
Unit 4: Management and Operations 管理營運學
Unit 5: Management Accounting 管理會計
Unit 6: Managing a Successful Business Project 商業管理項目
Unit 7: Entrepreneurship and Small Business Management 中小企管理和企業家精神
Unit 8: Finanical Accounting 財務會計
Unit 9: Research Project 研究項目
Unit 10: Organisational Behaviour 組織行為學
Unit 11: Business Strategy 組織行為學
Unit 12: Product and Service Development 產品及服務發展
Unit 13: Consumer Behaviour and Insight 客戶行為及見解
Unit 14: Customer Value Management 客戶價值管理
Unit 15: Brand Management 品牌管理
Unit 16: Planning for Growth 成長規劃